The identity we created for ArborBridge was inspired by the romance of the classic American college experience, but it's also current and tech-savvy. In all materials, we used custom photography to show visitors that ArborBridge connects international students to American college prep tutors in real time.
In addition to the logo and identity, we created a website, international mailer, business papers, and conference materials.
The ArborBridge website includes in-depth profiles and videos of tutors and test prep experts, and every page displays helpful tips and links to resources for applying to college in the United States.
Targeted to an elite global clientele, the ArborBridge mailer has an appropriately glossy, high-end travel magazine format.